On the verge of celebrating 25 years in business, this high-end home renovation and construction company realized that its image needed as much of a makeover as its clients' homes did! After extensive consultation with us and with their best clients, it was determined that the logo and entire brand must be renewed. Their old logo (see Brand Renewal) made them look like an industrial or commercial construction firm, when in fact almost all their clients are residential, upper income, well educated, and looking for customized services.
We also helped them develop a new set of taglines that together, make up a story: crafting personal environments • building living memories • creating lifelong relationships.
In keeping with the demographic of Anjer's clients, all their materials are printed on paper made with 100% post-consumer content.