CHALLENGE: Redesign a complete
range of collateral for a 20+ year-old private security firm.
Over the course of time, their materials had been created
on a piecemeal basis, resulting in a fragmented look and
inconsistent message. In addition, their overall look did
not reflect their history of continued success and prominent
growth or success in terms of their place in their industry.
OUR SOLUTION: A new look was created for
brochures, proposal binder and tab dividers and corporate
overview piece. We brightened up everything, giving all the
covers the same look and feel, with different photos and
headlines. This enabled Barton’s message to be more
focused in all aspects of its marketing, and gave its existing
tagline / mission statement more prominence.
THE OUTSTANDING RESULTS: Shortly
after we created an image for Barton that was equal to its status in
the marketplace, the company was able
to merge with Allied Security, forming one of the largest security companies in