THE CHALLENGE: Redesign a complete range of collateral for a 20+ year-old private security firm. Over the course of time, their materials had been created on a piecemeal basis, resulting in a fragmented look and inconsistent message. In addition, their overall look did not reflect their history of continued success and prominent growth or success in terms of their place in their industry.

OUR SOLUTION: A new look was created for brochures, proposal binder and tab dividers and corporate overview piece. We brightened up everything, giving all the covers the same look and feel, with different photos and headlines. This enabled Barton’s message to be more focused in all aspects of its marketing, and gave its existing tagline / mission statement more prominence.

THE OUTSTANDING RESULTS: Shortly after we created an image for Barton that was equal to its status in the marketplace, the company was able to merge with Allied Security, forming one of the largest security companies in the US.