technology pioneer offering
an increasingly complex set of web-enabled human resource services.
Building on ten years of growth, the company needed a succinct
way to claim its leadership position, reach larger clients
and position itself for an IPO.
OUR SOLUTION: Extensive internal and external
interviews uncovered strengths Employease didn’t
even know it had, such as the extent to which customers viewed Employease as
a partner more than just another vendor. Through our work, we helped our client
realize that they were literally redefining the industry. Hence the new tagline, “Employee
Information Management. Redefined.”
THE RESULTS: With the new tagline
and messaging and a fresher look and feel to its materials,
Employease took its message on the road
to outstanding results. They rolled
out the new brand strategy in conjunction with a successful marketing campaign
designed to reach larger prospects.