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  Design That Works
  Communications Inc.
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The challenge with this ad campaign for an upscale golf community outside of Richmond, Virginia? How to sell the development to different audiences. The first is older, well-off couples who enjoy history and the Williamsburg area but find it too expensive, hence the ad featuring the illustration of Thomas Jefferson. The second audience is local to the Richmond area and has the perception that the community is in a distant location with few amenities. This ad focused on the lack of heavy rush-hour traffic in the area and that buyers could be in Richmond proper in 20 minutes.
Illustration by Jay Montgomery.