         
Design That Works
Communications Inc.
V: 770.493.7154
F: 770.496.0273 |
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CLOSE & ASSOCIATES
Sitting Duck Ad
This humorous spin on an old cliché worked well for our client in the
Atlanta Business Chronicle. Running in several issues as a large ad, it caused
readers to take that second look so essential for advertising to work - and
the concept of using the smiling, complacent duck to represent the reader's computer
system's vulnerability proved very effective.
The ad also worked great in a different
format for the BellSouth Classic Golf program
Illustration by Jay Montgomery.
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