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  Design That Works
  Communications Inc.
  V: 770.493.7154
  F: 770.496.0273

Sitting Duck Ad

This humorous spin on an old cliché worked well for our client in the Atlanta Business Chronicle. Running in several issues as a large ad, it caused readers to take that second look so essential for advertising to work - and the concept of using the smiling, complacent duck to represent the reader's computer system's vulnerability proved very effective. The ad also worked great in a different format for the BellSouth Classic Golf program
Illustration by Jay Montgomery.