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  Design That Works
  Communications Inc.
  V: 770.493.7154
  F: 770.496.0273


Two years in a row, we developed a "diversity" ad campaign for MDI, a fast-growing and award-winning recruitment firm. The first ad depicted the three principals of the company, all strong and vibrant women dressed in styles deliberately made to be "non-corporate." The second ad intentionally avoided images of people of many ethnic backgrounds but cleverly used multi-colored candies to suggest that diversity comes in "many flavors."