After creating IAF's new logo and identity, a brochure was required. Our client wanted it to be very clean, with minimal text. Initially stock images were not considered a good option. However, we were able to show that the proper images, melded together to show contrasts such as old and new, small and large, would communicate the larger perspective and longer-term thinking that IAF brings to its clients, which include health care, environmental and government agencies. The images selected work very well and the text flows smoothly from one set of images to the next. The brochure was printed on FSC (Forestry Stewardship Council) certified paper, by an FSC-certified printer.

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