THE CHALLENGE: Kistler is a 60-year old collateral insurance firm working with banks and credit unions. Their new tagline and message needed to be expanded to their website and collateral, which also needed a dramatic overhaul.
First we created a strong, clean and visually appealing website that emphasizes Kistler’s strengths. The home page opens with Flash animation showing images of disasters, which roll over to images of repaired and secured vehicles, credit cards, homes, etc. The site includes an e-commerce module, and the site navigation is simply and clearly structured, allowing the site visitor to navigate through products without having to return to the home page. Then we designed a pocket folder and a corporate capabilities sheet using the image of a large burgundy umbrella above a sea of gray, anonymous umbrellas. The total package includes a cover sheet for sales presentations, a products/ services sheet, and a complete redesign of Kistler’s existing identity package.
THE OUTSTANDING RESULTS: All of Kistler’s marketing and promotional materials now reflect their new message and positioning, making their salespeople’s jobs much easier, and truly extending their brand.