CHARTED PATH, LLC
When this consulting firm was formed recently, the president realized he would need to really stand out from the competition in a crowded field. As an advisor on operations and strategy specifically targeting IT staffing companies, he wanted a strong icon indicating guidance. Working with John Cloonan of Realize, LLC, we created the image of the compass framing a curved horizon with a distant sun that meets that requirement perfectly. The logo also became the symbology around which his company website would be designed.

Charted Path’s image and brand are clearly separated from its competitors, and the company is already winning lucrative accounts.