CHARTED PATH, LLC
For this company specializing in strategic consulting for IT staffing firms, the logo drove the entire look and feel of its website. The logo has strong navigational and guidance symbology, from the compass framing the path to the curve of the horizon and the sun in the distance. With John Cloonan of Realize, LLC as project manager and developer for the site, we recognized that graphics would be critical.

After extensive research and image manipulation, we crafted over a dozen guidance-related images, from lighthouses to road signs to sailing ships. These images are all paired with quotes from famous thinkers about strategy and planning, and rotate through the site as the pages are refreshed, giving the site a unique look very different from Charted Path’s competitors.