DIVORCE INNOVATIONS, LLC
Along with naming and branding this new partnership (see our logos for more detail), we created a website (of course!). Because of the sensitive nature of divorce, we used mostly calm images as well as colors (which we also carried over to their brochure). But the opening sequence at the top of the home page gets everyone's attention: a rope, frayed in the middle abruptly snaps, bringing in the logo and tagline.
The site clearly defines five different methods of the divorce process and includes a graphical chart that allows visitors to easily compare the differences between all the methods. And because reputation and referrals are critical to this business, almost every page includes a testimonial from the principals' clients.